Welcome to Our World of Hand Block Prints!
We design and produce distinctive hand block printed clothing and interiors.
For colorful, creative, conscious living.
Thoughtfully designed. Sustainably made. Fair trade. Inspired by India’s artisan textile traditions.
Designed and made in-house by our team in Jaipur, India and Chapel Hill, USA.
We are working for the greater good – to create beautiful, high quality, handcrafted products
through equitable relationships and sustainable practices within the fashion industry.
About ROOTS JAIPUR
Rooted in Heritage. Grown with Heart.
Founded in 2005 by a passionate mother-daughter duo, ROOTS JAIPUR was born from a deep love for India’s textile traditions and a vision to keep them alive in a modern world. What began as a small, homegrown venture has blossomed into a thriving movement — blending timeless artistry with sustainable practices.
Our journey is stitched with stories of craftsmanship, culture, and community. Every piece we create carries the soul of Jaipur’s iconic block printing — from the first sketch to the final stitch.
The Process of hand block printing on textiles
Block Carving
A print starts with the design, drawn on paper and carved into the Sheesham wood block. Designs are meticulously carved by hand into the blocks which are approximately 18-25 cm across. The physical blocks, one for each color in the print design, are used to stamp a single repeat which is then stamped in rows across the fabric, forming a seamless repeat.
Each color in the design is carved into a separate block. Block carving is in itself an art requiring years of apprenticeship to gain mastery and is done entirely by hand.
When printing, the ground color block, known as the ‘gud,’ is stamped first. This is followed by the outline block or ‘rekh,’ which is the most intricate and is typically the outline for a floral or lattice-type design. Next comes the fill block or ‘datta.’
Color Mixing-Preparing the Dyes
Once the blocks are carved, the master printer prepares the colors which will be used in printing. The colors are then poured into wooden trays which use a handmade mesh as a spongy surface to help spread the color evenly across the bottom of the block.
The printer stamps the block in the color tray each time, then stamps the block onto the fabric to form the repeat pattern. The colors shown are AZO free, eco-friendly synthetic colors that are used in Sanganer printing.
For each new design, we do a color check and test out new color combinations. We use Pantone TPG/TPX reference codes for color matching. Above, our master printer, Ghanshyam Ji, is working with our team to develop a series of new colorways for a new collection.
Printing Process
Each color pattern is stamped individually onto the fabric; the process takes skill and time, as the pattern must be stamped repeatedly across the fabric, color by color. The slight human irregularities — inevitable in handwork — create the artistic effect emblematic of block prints. The final outcome of this intricate labor is a timeless beauty, and every garment made from this fabric is unique.
The printing master must carefully align each block as he prints, using the ‘guide’ carved on the left edge of the block as his marker.
Each printer has a slightly different style which is considered his ‘signature’ look. The printing master must then follow the same pattern of aligning the blocks with each color layered onto the design. The subtle gaps and overlaps are a beautiful reminder of the handwork and give block printing its iconic look. All prints exemplify this aesthetic and have a subtle pattern of light/dark across the design.
Block printing villages are known for their rhythmic ‘tock-tock’ sound of the block printer hitting the wood block to ‘stamp’ the pattern. It is an enchanting sound that echoes through the village and is a reminder of the significance of artisan work.
The Process of hand block printing on textiles
Our Sustainability Commitments
At the heart of our brand is a deep respect for people, planet, and craft. Here’s how we ensure every piece is made with integrity:
Traditional Artisan Crafts
- Hand block printing
- Handloom fabrics
We proudly celebrate India’s rich textile heritage, preserving centuries-old techniques while supporting artisan communities.
Sustainable Fabrics – Organic Cotton
Responsibly Sourced in India
We use certified organic cotton that’s soft on your skin and safe for the planet — grown without harmful chemicals, pesticides, or synthetic fertilizers.
Fair Trade & Sustainable Manufacturing
- Living wages
- No discrimination
- No forced labour
- No child labour
- Timely payments
- Clean, safe working conditions
We believe ethical practices are non-negotiable. Every artisan in our supply chain is treated with dignity and respect.
Eco-Friendly Practices
- Organic cotton & natural fibers
- Hand block printing
- AZO-free dyes
- Water filtration & recycling
Every step of our production minimizes environmental impact. We choose biodegradable materials and eco-conscious processes.
Why Choose ROOTS JAIPUR
- 🌿 Heritage You Can Wear: We proudly preserve the 500-year-old legacy of Sanganeri block printing, blending history with style.
- 🌎 Sustainable at Every Step: zero-waste practices — we craft with purpose, not pollution.
- 🎨 Tailored Just for You: Need something unique? We offer custom block-printed designs made exclusively to your vision.
- 🖐️ Straight from the Source: No middlemen, no mass production — just authentic, handcrafted textiles from local Jaipur artisans.
- 🇮🇳 Crafted in Jaipur. Loved Worldwide: Rooted in Indian tradition, designed for modern living across the globe.
What Our Clients Say
Real stories from happy customers who love the craft, quality, and care behind every piece.
Let’s Create Something Beautiful Together
Whether you’re a boutique owner, designer, or launching your own brand — ROOTS JAIPUR is ready to bring your vision to life with handcrafted, sustainable block-printed textiles.
From custom orders to bulk printing, our skilled artisans are here to collaborate with you.
